This example showcases the Jordan Formula One Team. Jordan Grand Prix had been on the grid for many years before moving up a level with new sponsorship from Bensons & Hedges. My Dad was part of the original graphic design team that worked on several iterations of their new Formula One livery, originally showcasing Benson & Hedges gold brand colour to a later revision of a yellow car and nose graphic.
The graphics team were responsible for the design of the car livery, motorhomes, driver overalls and marketing & PR.
